internet marketing - landing page okosságok [ Master_Bela ]

[ Master_Bela ]
hogyan növelje 40%-kal landing page-e hatékonyságát - i strukciók lépeésről lépésre
59 valós életből vett kampányminta, amelyek sablonként szolgálnak Önnek
13 tanulmány arról, hogy hogyan látja az emberi szem a landing page-eket

http://www.sherpastore.com/Landing-Page-Handbook-Raise-Conversions.html

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Want to raise landing page conversions by up to 40%? Here are step-by-step instructions:

Landing Page Handbook: How to Raise Conversions -- Data & Design Guidelines

Step-by-step instructions to help you raise your landing page conversions by 40% (or more.) 59 real-life campaign samples serve as templates for you. Data includes 13 Eyetracking Study heatmaps showing how human eyes "see" landing pages.

On average, free offer landing pages get 6-11% conversion rates, while ecommerce landing pages get 2% conversions. That's pitiful. You can do better -- here's how:
MarketingSherpa's Landing Page Handbook gives you lab-tested data and step-by-step guidelines to improve your landing pages, increasing conversions by an estimated 40%.
So, instead of 100 sales leads, you could generate 140. Instead of $10,000 in sales, you could make $14,000.
You'll learn how to create landing pages that get higher results for
Business-to-business lead generation campaigns
Search marketing campaigns -- Pay Per Click and SEO
Online ads, TV and radio campaigns
Email marketing campaigns

Looking for proven landing page templates to follow?
The Landing Page Handbook spells out design rules for all the basics, including number of columns, use and placement of hero shot, font size, copy length, registration form design, use of hotlinks and buttons, how to add involvement devices ... you name it.
Plus, you'll also get 59 real-life creative samples (many including campaign results data) of what worked and what didn't for these marketers:
AnritsuATOMZBearingPointBIG ResearchBK PrecisionCarrot InkCar ToysClassmatesConference Calls UnlimitedECDeDietseSylvanFredericks of HollywoodGoToMyPCHP Education ServicesImpactEngineiuncturaKelley Blue BookKiyonnaMatch.comMath Made EasyMisysEMRNASANetLineNextStudentNIVEA FOR MENOld NavyPalo Alto SoftwarePhoneHogProfnetRingCentral.comSan Francisco Convention & Visitors BureauServiceWareTektronixT-SHIRTKING.COMTucson Real Estate
Includes exclusive laboratory and Case Study data
Are you a research hound? Eyetools Inc and MarketingSherpa partnered to create the Eyetracking Landing Page Study exclusively for the Landing Page Handbook.
You'll discover how the human eye really "sees" typical b-to-b lead generation and retail ecommerce landing pages. Learn which copy people read and what they don't look at; and how small layout changes can alter reading and conversion patterns.
It's revelatory for all copywriters and Web designers!
(In fact you may want to alter your landing page design immediately after you put down this Handbook. We did, and our conversions rose 64%.)

In addition to lab data, the Landing Page Handbook also features real-life anecdotal stats from dozens of MarketingSherpa Case Studies and surveyed data from thousands of marketers-in-the-field.
Here's a complete table of contents for you:
Chapter 1: Basics 101What's a Landing Page and Why Does it Matter?Four Steps of the Conversion Process: How a Visitor Experiences Your Landing PageThe Six Steps of Landing Page Design5 Big Mistakes in Landing Page DesignHow to Write Landing Page URLsAfter They Convert — Tips for Thank You Pages
Chapter 2: Design, Layout, & Copy GuidelinesScreen Resolution Stats & ExamplesThe Fold, Scrolling, and PagingColumns & Navigation BarsDesign Tips for Landing Pages with Links to Other PagesHow Many Elements Should Be on a Page?Guidelines for GraphicsHero ShotsColorsWhite SpaceTypeface Fonts, Point Size and Text LayoutCopywriting Tips for Landing PagesWriting for Different Interest LevelsLong Copy vs. Short CopyInteractivity & Involvement DevicesRegistration Forms that Get Higher Conversions: Design Tips & TacticsAlternate Conversion Devices: Carts, Chat, and CallsError Handling for Landing Pages
Chapter 3: Eyetracking Landing Page StudyExecutive Summary: 7 Key FindingsTest #1: Left & Right SwapTest #2: Text Emphasis & Trust MarkTest #3: Headlines & ScrollingTest #4: Use of Links in TextTest #5: Reading HeadlinesTest #6: Font Size13 HeatmapsMethodology: How This Study Was Conducted
Chapter 4: Specialized Landing Pages: Email, Search, B-to-B, & MoreEmail Campaign Landing PagesSearch Engine Marketing Campaign Landing PagesOnline Advertising Campaign Landing PagesTV & Radio Advertising Campaign Landing PagesBusiness-to-Business Landing Page Tactics
Chapter 5: How to Improve Your Conversions with Testing & MeasurementTwo Conversion Increase CalculatorsWhat Should You Test Specifically?Testing Costs, Services and TechnologiesCase Study: How to Convert Your CEO to a Landing Page Testing Fan
Charts, Figures, & Tables
Conversion rate averages for search and email landing pages
The Conversion Process
What 300 Pixels Looks Like at Varying Resolutions
Screen Resolution Use Stats
Stats on Browser Usership
Impact of Screen Resolution by Major Browsers — 800 x 600
Impact of Screen Resolution by Major Browsers — 1024 x 768
White Paper Thumbnails: Shrunken Cover vs. Thumbnail-Specific Cover
Kids' Font Reading Comprehension Online
Typo Rate of People Completing Email Registration Forms
Email Campaign Lifetime
Product/Service Site Conversion Rates—Landing Page Tweak
Impact of Testing Landing Pages
Clickthrough Rates—Marketers Who Test vs. Those Who Don’t
Real-life Conversion Rate Gains from Tests: A Dozen Examples
Types of Measurement Systems Internet Marketers Budgeted to Buy in 2005 Production & Landing Pages
Internal Resource Challenges to Landing Page Implementation Budgeting
59 Creative Samples from real-Life Campaigns
13 Heatmaps from Eyetracking Study
Glossary of TermsRecommended Resources
100% satisfaction guaranteed -- use your copy to raise your conversion rates by as much as 40% (or more)
If you follow the Handbook's data and design guidelines, we estimate your landing page conversions may rise by 40%.
Where did that 40% number come from? Well, MarketingSherpa's researched more than 500 Case Studies on Internet marketing, most of which included landing pages. We noticed across all Studies that marketers who followed landing page best practices tended to get at least 40% higher conversions than average.
Plus, marketers who conducted basic landing page design tests were generally able to raise conversions by 40%, if not higher.
The good news is, the winning pages usually didn't cost more money than other pages. For the most part, raising conversions is about smarter copy and design, not fancy technology or pricy functionality.
Want to know how to measure and/or test your landing pages? Yes, the Landing Page Report has a chapter on measurements, including how to conduct an in-house usability lab.
By the way, while we can't guarantee you'll get a precise 40% lift in conversions, we will guarantee your satisfaction. If you are not satisfied with our data, creative samples, and design guidelines, simply return your Handbook for a fast 100% refund.
So why wait? Get your copy today. Take your pick of a PDF (downloads instantly) or a printed copy (ships in 24 hours.) Both include exclusive access to an online Creative Samples Library so you can view all samples in their full, colorful, glory.

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